Going into the Super Bowl, folks who care about such things probably knew it was not just going to be the?Most Social! Super Bowl! Ever!, but also a big win for Twitter on the ad side. Now the company has published a blog post quantifying some of the ad-related activity that it saw. Twitter says that of the 52 national ads that ran during the game, 50 percent included hashtags (to give credit to a writer who was actually willing to count them up, that matches what Matt McGee said over at MarketingLand a few of days ago). And those ad-related hashtags were mentioned 300,000 times on Sunday, an increase of 273 percent from last year.Source: http://feedproxy.google.com/~r/Techcrunch/~3/oOisxMzoHhc/
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